National Student Advertising Competition (NSAC) Tide Campaign Plansbook

Created a campaign for the job search board Indeed, and helped to syndicate a plansbook. Our campaign won second place at District.

Video placement for the Indeed Know It All campaign that I helped to write, shoot, edit, and even cameo in.

Created a (fake) agency, campaign, and creative brief for the USPS as a mock activity. Included brief, main insight, and brand manifesto

This group project was a part of my Advertising and Brand Strategy course. We were tasked with doing research on the target demographic and brand of our choice and to construct a creative brief from that information. I used this brief to create a customer journey map to visualize the path the average consumer in the target demographic would take from becoming aware of the brand to actually interacting with it. From there, I utilized our "Big Idea" or main message of the campaign to create a piece of advertising media that fit the tone of the brand Raising Canes.

Created mockup logos for my family's business in Adobe Illustrator. The old logo was antiquated both in format and design. I kept the new logo mockups consistent with the original coloring and branding but incorporated more modern fonts and designs to fit the brand's message and goals.